The homepage features a user-friendly builder that helps users select the desired transfer—whether it’s a train or Aeroexpress bus—and book a ticket with just a few clicks. The builder allows users to input travel details (direction, type of transport, date, number of passengers) and automatically suggests the most suitable fare options based on these parameters. For ease of travel planning, a map of Aeroexpress routes is also available.
In addition to the new functionality, the website boasts a refreshed minimalist design. Textual content has been reduced, with an emphasis on visually appealing elements. Large headings and prominent buttons ensure quick access to key information, enhancing the overall user experience.
“Our main goal in developing the new website was to offer users a convenient and intuitive interface that simplifies the customer journey as much as possible. All key options are presented on the homepage—ticket purchase, route map, and schedule viewing are immediately accessible. The new fare builder automatically selects the best fare based on travel parameters, and the map helps users navigate various options for getting to and from the airport. We’ve structured the other sections so that any information can be found in seconds,” said Olga Ivanova, Marketing Director of Aeroexpress.
The website is designed for comfortable viewing on both computers and mobile devices, with an interface adapted for various types of gadgets. In addition to checking the current schedule and purchasing tickets, users can also register for the Aeroexpress Privilege loyalty program, which allows them to accumulate points and use them to pay for future trips.