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Aeroexpress is running an unusual information campaign about courtesy on trains
Sep 25, 2026
The company has summed up the results of an unconventional campaign on social media: Aeroexpress branded emergency hammers from trains and distributed them among subscribers. The idea emerged following an analysis of the incident system.
According to the company’s observations, it is important to remind passengers to treat train equipment with care. To discuss this not in a didactic manner, but in a dialogue format, Aeroexpress placed its logo on the tools and held a giveaway on its official social media accounts.
“The main goal of the giveaway was not just to distribute unusual souvenirs, but to raise travelers’ awareness that emergency hammers should remain in their proper places,” said Vera Agafonova, Director of Public Relations at Aeroexpress.
She noted that two more similar promotions would be held before the end of the year.
About 200 people took part in the first giveaway; 10 winners received branded tools as a keepsake.
Aeroexpress reminds you that emergency hammers on trains are intended for emergency situations and must be kept in the locations specified by safety regulations.