Beginning from November 2012, Aeroexpress staff will greet passengers in a new stylish and beautiful uniform, which was designed as part of the company’s rebranding initiative.
Exactly one year ago, the Aeroexpress company announced the rebranding to be launched. During this period, the upgrading has been applied to the company’s logo and graphic style, both the exterior and interior design of rolling stock, railway terminals’ and airports’ navigation, the company’s website, and much more. As well, now a new uniform for employees has been introduced.
The uniform was developed and designed by Swiss Jacob Weil (Jacob Weil Corporate Wear AG), one of the most famous companies in terms of corporate clothing. Jacob Weil has been a leading work wear and corporate clothing manufacturer for more than 100 years and has offices in Zurich, Geneva, and Moscow. The company’s client base includes the world’s largest airlines, airports, hotels, and restaurant chains.
When creating the corporate uniform for Aeroexpress employees, Jacob Weil experts fully complied with international guidelines and industry standards for quality, environmental protection, and safety. Not only did they consider the requirements for the visual image, quality, and functionality of such work wear, but they also took into account Aeroexpress’ status on the railway services market.
The new uniform design for Aeroexpress staff is in line with the latest fashion trends. In following with tradition, the collection’s base colour is red, symbolising the company’s dynamics, as well as its active development and energy, and it is set off by grey and white. For cold weather, staff will be provided with grey coats and jackets that have bright coloured accents on the collars and pockets.
“An upgrade to thecorporate clothing was the logicalconclusion ofthe company’s rebranding”,says AlexeyKrivoruchko. “Our company will welcome the 2013 new year with a completelynew style and a new status, as not only have we changedour visual image this year,but we have also becomea federal level carrierby launching our servicesin Sochiand Vladivostok.”
“It was a great honour for us to develop a new line of corporate clothing for Aeroexpress”, says Marcus von Sayn-Wittgenstein, CEO and owner of the Wail Rus company. “We analysed the company’s needs and discovered a modern, young, and very professionally dedicated team, which, in turn, has helped in implementing new outstanding ideas to emphasise Aeroexpress’ individuality on the services market. We are grateful for this opportunity and are pleased to deliver unique products.”
About Jacob Weil Corporate Wear AG
Jacob Weil Corporate Wear AG is a company with age-old traditions; it has been developing and delivering uniforms and work wear for leading international companies, major airlines, airports, railways, hotels, manufacturing facilities, etc. for more than 100 years. The company is certified according to the ISO-9001 standard and has offices in Zurich, Geneva and Moscow. Due to the continual high quality of products and services, the Weil company is one of the leading enterprises in Switzerland and the European Union. Demand encourages conducting research on and producing high quality products. All this, as well as professionalism and competence, is the reason for the company’s long-term cooperation with different organisations. As a result, the quality and functionality has become even better and it helps to design corporate clothing that is as comfortable and durable as possible
