Aeroexpress Passengers Travel in Groups Twice as Often
Apr 17, 2019
Aeroexpress has summarized the sales results for the new group fares during the first year since their introduction in April 2018.
The Group and Group Round-Trip fares, previously called Family & Friends and Family & Friends Round-Trip, were introduced in April of last year to replace the earlier available Family and Group fares.
Over 1.3 million people have opted for the new group fares during the first 12 months after they were brought out. This number of passengers is twice as high as in the same period of 2017-2018 when the previous fares were on sale. Moreover, group ticket sales make up 10% of the Aeroexpress total passenger demand.
Nearly 110,000 people on average travel using group tickets monthly.Such fares were the most in demand during the season of summer holidays—passenger flow in June, July, and August exceeded 200,000 travellers each month.
“These updated group fares resulted from our company’s continuous policy of improving the services provided,” said Alina Bisembaeva, CEO of Aeroexpress. “Their introduction was preceded by a major marketing survey that showed that such fares would be popular with our passengers who travel with their families or in groups.”
The Group and Group Round-Trip fares apply to a group of up to four people taking a one-way or a round trip at a cost-efficient rate — 950 and 1,700 roubles correspondingly. Passengers taking advantage of these fares save significantly as they pay for one ride just above 200 roubles each.