Over the course of fifteen days, 2380 tickets were sold.
To obtain a discount, passengers had to purchase a ticket via the website at www.aeroexpress.ru and pay for it using the global online payments operator PayPal. Thus, a one round-trip ticket cost only RUB 420 for campaign participants, instead of RUB 840. The campaign lasted for 15 days.
"Aeroexpress strives to keep up with the times and offers the company's smart passengers the most up-to-date solutions. We positively assess the campaign results and plan to implement similar initiatives in the future," says Aeroexpress' Chief Operating Officer Valery Fyodorov.
It is noteworthy that the price of a return ticket purchased via ticket offices, ticket vending machines, ticket clerks, and at the turnstiles using the Pay@Gate service is RUB 1,000. Tickets bought from the website at www.aeroexpress.ru or via the mobile app cost 16% less, i.e. RUB 840.