Especially for this charity campaign, unique posters with the option of making payments using international contactless bank payment technology were created. You can make a donation by putting your bank card or any other device with such payment technology (e.g. a mobile phone) up to the poster. As a result, a total of RUB 100 will be transferred to the foundation’s account.
“We believe that smart posters like this will soon appear in many cities throughout Russia. Butterfly children are born in different corners of our country. And now it is possible to help them easily and quickly! It only takes 10 seconds to make a transfer,” explains Ksenia Reppoport, Russian actress and trustee of the B.E.L.A. Butterfly Children Charity Foundation.
Until April 30, it is possible to take part in this campaign and help kids who need treatment. Smart posters have been already installed at such department stores as GUM, TSUM, CDM on Lubyanka, Vremena Goda, and Tsvetnoi, and at the MasterCard business hall in Terminal E at Sheremetyevo Airport, restaurants of the Ginza Project chain, Cinema Park movies, ROLF car dealership centres, the Rubinstein café, and at Citibank offices in Moscow and St Petersburg. Follow the link to see the full list of locations http://deti-bela.ru/как-помочь/не-касается.
The interactive poster at the Aeroexpress terminal at Sheremetyevo Airport will be placed near ticket offices at the exit to the platform.
It is noteworthy that Aeroexpress partners with charity projects every year and is a patron of a boarding school on a continuous basis.