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MaximaTelecom to Monetize Free Wi-Fi Network Aboard Aeroexpress Trains

Aug 8, 2016

MaximaTelecom will be monetizing the free Wi-Fi network aboard all Aeroexpress trains providing rail transportation between Moscow and airports of the Moscow Air Cluster, including Vnukovo, Domodedovo and Sheremetyevo. The total number of passengers travelling along all the directions each month exceeds one million people.

Thanks to the extended advertising network of the leading company on Russia’s mobile display ad-vertising market, partners will soon have new opportunities to communicate with customers. Ad inventory will be exclusively sold by MaximaTelecom’s own sales house, specialising in the mobile communications segment. Advertisers shall have access to login page for branding, full-screen ban-ners, and other ad formats. Enhanced targeting capabilities can be used for any campaign.

“Aeroexpress always strives to maintain the highest level of passenger comfort by providing them all the necessary services,” says Rustam Akiniazov, Chief Financial Officer of Aeroexpress. “Thanks to certain innovations, the user identification procedure in the Wi-Fi network will be sim-plified and will be as fast and accessible as when accessing the internet in the Moscow Metropolitan, Sheremetyevo Airport, and the Aeroexpress terminal at Paveletsky Rail Terminal.”

The PIK group of companies is the first advertiser in the Aeroexpress Wi-Fi network – this is one of Russia’s leading public developers of housing projects. Their advertising campaign, for which full-screen pre-sessional banners will be used, will commence in August and will run for one month.

“PIK is creating innovative products on the real estate market, so we strive to use new advertising formats. Herewith, we closely study the efficiency of all advertising resources. We have already had a successful experience cooperating with MaximaTelecom in July, when we launched the ‘Real Estate in Metro Wi-Fi’ project. We are convinced of the progressive approach of our peers and are pleased to continue working with them,” says PIK’s chairman.

In September, MaximaTelecom will deploy its own mandatory user identification system via a wireless network. To access the internet, users will need to complete the identification procedure either by confirming their mobile phone number or by logging in via the Public Services Portal. Those users who have already identified themselves within the MaximaTelecom system (e.g. via the Wi-Fi network in the Moscow Metropolitan or at Sheremetyevo Airport) will not need to go through the procedure again.

Those users who logged in to the free Wi-Fi network aboard Aeroexpress trains will be redirected to a special version of an interactive portal at aeroexpress.wi-fi.ru, where they will be able to benefit from various services, including news, videos, music, online timetables for trains and corresponding airports, and also be able to refill their Troika card balance, among other services.

We recall you that, this past November, MaximaTelecom put the high-speed AURA wireless net-work into service for Aeroexpress passengers in the renewed terminal at Paveletsky Rail Terminal. This April, the network was also launched at the express carrier’s terminal at Sheremetyevo.