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Aeroexpress Receives “Aviation Oscar” for Best Corporate Video
Dec 18, 2013
18.12.2013 – Moscow. Aeroexpress’ video has taken first place in the Best Corporate Video in the Related Industries nomination of the First National Awards “Aviation corporate video”. The awards ceremony for the winners took place on 12 December at the XV anniversary meeting of the Aviation Press Club, established by AviaPort branch agency.
The official opening ceremony of the First National Awards “Aviation corporate video”, held on 12 December at the Moscow Fitil cinema club, featured the best works from aviation and related industries companies. More than fifty commercials made the short list and were assessed by not only competent jury members, but also by 200 participants in the Awards themselves.
The contestants fought for first place in five different categories, including “Best Corporate Video Among Airlines”, “Best Corporate Video Among Airports”, “Best Corporate Video Among Aviation Industry Companies”, “Best Corporate Video in the Related Industries”, and “Best Full-Length Informational Video”.
Aeroexpress’ corporate video was presented among the finalists’ entries. This video brought the Moscow rail carrier victory in the “Best Corporate Video in the Related Industries” category. According to the jury, the Aeroexpress video best meets the criteria required of contestants, which are as follows: ideological component of the video, quality of its performance, and the rejection of stereotypes and template thinking. Participants were challenged to appeal to viewers’ emotions and feelings rather than merely telling about themselves, and also to establish a strong emotional connection with the audience. These requirements are most clearly characteristic of the audio visual accompaniment for the Aeroexpress brand – the only Russian carrier that seeks to establish contact with passengers, not only by offering high quality transportation services, but with easily recognisable images, colours, and sounds.
“Any modern brand aims to be the most recognizable, and to have its own identity.” commented Nadezhda Dorzhieva, Head of the Aeroexpress Press Service. “That's why we strive to ensure our audio ads and videos have “their own face” and emotions, which will resonate with passengers, becoming yet another calling card for our company”.
This is not the first time that Aeroexpress is taking part in professional events for companies using brand audio visual products. In autumn 2013, Aeroexpress was the first company on the Russian market to take part in the 5th Audio Branding Awards Ceremony for the best audio branding project, presenting its own audio identity – an audio logo supplementing the company's corporate identity.